Gerenciador de Anúncios PRLS
.prls-nav{background:#fff;padding:0 32px;display:flex;gap:0;border-bottom:1px solid #e5e7eb;overflow-x:auto}
.prls-nav-item{padding:16px 24px;font-size:13px;font-weight:500;color:#6b7280;cursor:pointer;border-bottom:2px solid transparent;transition:all .2s;white-space:nowrap}
.prls-nav-item:hover{color:#0c0c0c}
.prls-nav-item.active{color:#0c0c0c;border-bottom-color:#c9a96e;font-weight:600}
.prls-content{padding:24px 32px;max-width:1400px;margin:0 auto}
.prls-kpi-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:20px;margin-bottom:28px}
.prls-kpi-card{background:#fff;border-radius:12px;padding:24px;box-shadow:0 1px 3px rgba(0,0,0,.08);border:1px solid #f0f0f0;transition:all .3s}
.prls-kpi-card:hover{box-shadow:0 4px 16px rgba(0,0,0,.1);transform:translateY(-2px)}
.prls-kpi-label{font-size:12px;color:#6b7280;text-transform:uppercase;letter-spacing:1px;margin-bottom:8px;font-weight:500}
.prls-kpi-value{font-size:28px;font-weight:700;color:#0c0c0c;margin-bottom:4px}
.prls-kpi-change{font-size:12px;font-weight:600;display:inline-flex;align-items:center;gap:4px;padding:2px 8px;border-radius:20px}
.prls-kpi-up{color:#16a34a;background:rgba(34,197,94,.1)}
.prls-kpi-down{color:#ef4444;background:rgba(239,68,68,.1)}
.prls-section{background:#fff;border-radius:12px;padding:24px;box-shadow:0 1px 3px rgba(0,0,0,.08);border:1px solid #f0f0f0;margin-bottom:24px}
.prls-section-header{display:flex;justify-content:space-between;align-items:center;margin-bottom:20px;padding-bottom:16px;border-bottom:1px solid #f0f0f0}
.prls-section-title{font-size:16px;font-weight:700;color:#0c0c0c;letter-spacing:.5px}
.prls-table{width:100%;border-collapse:separate;border-spacing:0}
.prls-table th{text-align:left;padding:12px 16px;font-size:11px;text-transform:uppercase;letter-spacing:1px;color:#6b7280;font-weight:600;background:#fafafa;border-bottom:1px solid #f0f0f0}
.prls-table th:first-child{border-radius:8px 0 0 0}
.prls-table th:last-child{border-radius:0 8px 0 0}
.prls-table td{padding:14px 16px;font-size:13px;border-bottom:1px solid #f5f5f5;vertical-align:middle}
.prls-table tr:hover td{background:#fafafa}
.prls-status{padding:4px 12px;border-radius:20px;font-size:11px;font-weight:600;text-transform:uppercase;letter-spacing:.5px}
.prls-status-active{background:rgba(34,197,94,.1);color:#16a34a}
.prls-status-paused{background:rgba(234,179,8,.1);color:#ca8a04}
.prls-status-draft{background:rgba(107,114,128,.1);color:#6b7280}
.prls-status-ended{background:rgba(239,68,68,.1);color:#ef4444}
.prls-chart-container{background:#fff;border-radius:12px;padding:24px;height:300px;display:flex;align-items:flex-end;gap:8px;position:relative}
.prls-chart-bar{flex:1;background:linear-gradient(180deg,#c9a96e,#b8944f);border-radius:6px 6px 0 0;transition:all .3s;position:relative;min-width:20px;cursor:pointer}
.prls-chart-bar:hover{background:linear-gradient(180deg,#d4b87d,#c9a96e);transform:scaleY(1.02);transform-origin:bottom}
.prls-chart-bar .tooltip{display:none;position:absolute;top:-35px;left:50%;transform:translateX(-50%);background:#0c0c0c;color:#fff;padding:4px 10px;border-radius:6px;font-size:11px;white-space:nowrap}
.prls-chart-bar:hover .tooltip{display:block}
.prls-chart-label{position:absolute;bottom:-22px;left:50%;transform:translateX(-50%);font-size:10px;color:#6b7280}
.prls-grid-2{display:grid;grid-template-columns:1fr 1fr;gap:24px}
.prls-grid-3{display:grid;grid-template-columns:1fr 1fr 1fr;gap:24px}
@media(max-width:768px){.prls-grid-2,.prls-grid-3{grid-template-columns:1fr}.prls-kpi-grid{grid-template-columns:repeat(2,1fr)}}
.prls-form-group{margin-bottom:20px}
.prls-form-label{display:block;font-size:12px;font-weight:600;color:#374151;margin-bottom:6px;text-transform:uppercase;letter-spacing:.5px}
.prls-form-input,.prls-form-select,.prls-form-textarea{width:100%;padding:10px 14px;border:1px solid #e5e7eb;border-radius:8px;font-size:13px;transition:all .2s;background:#fff;font-family:inherit}
.prls-form-input:focus,.prls-form-select:focus,.prls-form-textarea:focus{outline:none;border-color:#c9a96e;box-shadow:0 0 0 3px rgba(201,169,110,.15)}
.prls-form-textarea{min-height:100px;resize:vertical}
.prls-modal-overlay{display:none;position:fixed;top:0;left:0;right:0;bottom:0;background:rgba(0,0,0,.6);z-index:9999;align-items:center;justify-content:center;backdrop-filter:blur(4px)}
.prls-modal-overlay.show{display:flex}
.prls-modal{background:#fff;border-radius:16px;width:90%;max-width:700px;max-height:85vh;overflow-y:auto;box-shadow:0 20px 60px rgba(0,0,0,.3)}
.prls-modal-header{padding:24px;border-bottom:1px solid #f0f0f0;display:flex;justify-content:space-between;align-items:center}
.prls-modal-header h3{font-size:18px;font-weight:700;color:#0c0c0c;margin:0}
.prls-modal-close{background:none;border:none;font-size:24px;cursor:pointer;color:#6b7280;padding:0;line-height:1}
.prls-modal-body{padding:24px}
.prls-modal-footer{padding:16px 24px;border-top:1px solid #f0f0f0;display:flex;justify-content:flex-end;gap:12px}
.prls-progress-bar{width:100%;height:8px;background:#f0f0f0;border-radius:4px;overflow:hidden}
.prls-progress-fill{height:100%;border-radius:4px;transition:width .5s}
.prls-tag{display:inline-block;padding:4px 10px;border-radius:6px;font-size:11px;font-weight:500;margin:2px}
.prls-tag-gold{background:rgba(201,169,110,.15);color:#96772b}
.prls-tag-dark{background:#0c0c0c;color:#fff}
.prls-platform-icon{width:24px;height:24px;border-radius:6px;display:inline-flex;align-items:center;justify-content:center;font-size:12px;font-weight:700;color:#fff}
.prls-platform-meta{background:#1877f2}
.prls-platform-google{background:#ea4335}
.prls-platform-tiktok{background:#010101}
.prls-platform-pinterest{background:#e60023}
.prls-donut{width:120px;height:120px;border-radius:50%;position:relative;display:flex;align-items:center;justify-content:center;margin:0 auto 16px}
.prls-donut-center{position:absolute;width:80px;height:80px;background:#fff;border-radius:50%;display:flex;align-items:center;justify-content:center;flex-direction:column}
.prls-donut-value{font-size:20px;font-weight:700;color:#0c0c0c}
.prls-donut-label{font-size:10px;color:#6b7280}
.prls-tabs{display:flex;gap:4px;background:#f3f4f6;padding:4px;border-radius:10px;margin-bottom:20px}
.prls-tab{padding:8px 20px;border-radius:8px;font-size:12px;font-weight:500;cursor:pointer;color:#6b7280;transition:all .2s;border:none;background:none}
.prls-tab.active{background:#fff;color:#0c0c0c;box-shadow:0 1px 3px rgba(0,0,0,.1);font-weight:600}
.prls-hidden{display:none!important}
.prls-fade-in{animation:prlsFadeIn .3s ease}
@keyframes prlsFadeIn{from{opacity:0;transform:translateY(10px)}to{opacity:1;transform:translateY(0)}}
.prls-audience-item{display:flex;justify-content:space-between;align-items:center;padding:12px 16px;border:1px solid #f0f0f0;border-radius:10px;margin-bottom:8px;transition:all .2s}
.prls-audience-item:hover{border-color:#c9a96e;background:#fefcf8}
.prls-budget-bar{display:flex;align-items:center;gap:12px;margin-bottom:12px}
.prls-budget-label{width:120px;font-size:12px;font-weight:500;color:#374151}
.prls-budget-track{flex:1;height:24px;background:#f3f4f6;border-radius:6px;overflow:hidden;position:relative}
.prls-budget-fill{height:100%;border-radius:6px;display:flex;align-items:center;padding-left:8px;font-size:11px;font-weight:600;color:#fff}
.prls-budget-amount{width:100px;text-align:right;font-size:13px;font-weight:600;color:#0c0c0c}
PRLS | Ad Manager
GERENCIADOR DE ANUNCIOS PROFISSIONAL
🏠 Dashboard
📣 Campanhas
✏️ Criar Anuncio
📈 Analytics
👥 Publicos
💰 Orcamento
🔗 Integracoes
Visao Geral
Desempenho dos seus anuncios PRLS
Investimento Total
R$ 4.850
▲ 12.5%
Receita Gerada
R$ 28.340
▲ 23.8%
ROAS
5.84x
▲ 8.2%
Impressoes
284.5K
▲ 15.3%
Cliques
12.847
▲ 18.1%
CTR Medio
4.52%
▲ 2.1%
Conversoes
847
▲ 32.4%
CPA Medio
R$ 5.73
▼ 5.2%
Desempenho Semanal
R$ 3.420Seg
R$ 4.180Ter
R$ 2.890Qua
R$ 4.850Qui
R$ 5.120Sex
R$ 5.340Sab
R$ 3.840Dom
Distribuicao por Plataforma
4
Plataformas
Meta Ads - 42%
Google - 26%
TikTok - 17%
Pinterest - 15%
Campanhas em Destaque
| Campanha | Plataforma | Status | Impressoes | Cliques | CTR | Conversoes | ROAS |
|---|---|---|---|---|---|---|---|
|
Winter 26 - Lancamento Colecao Inverno 2026 |
M | Ativa | 98.420 | 4.521 | 4.59% | 312 | 6.2x |
|
Mules Collection Best Sellers Sapatos |
G | Ativa | 67.830 | 3.245 | 4.78% | 218 | 5.8x |
|
Sale Summer 25 Liquidacao Verao |
T | Ativa | 72.150 | 3.412 | 4.73% | 189 | 5.1x |
|
Rasteiras PRLS Categoria Rasteiras |
P | Pausada | 46.100 | 1.669 | 3.62% | 128 | 4.9x |
Produtos Mais Vendidos via Anuncios
👠
Rasteira Neli
142 vendas | R$ 14.198
ROAS 7.1x
👠
Papete Mona
98 vendas | R$ 16.659
ROAS 6.3x
👠
Anabela Liz
87 vendas | R$ 22.619
ROAS 5.8x
👠
Sandalia Lolla
76 vendas | R$ 21.279
ROAS 5.4x
👠
Tamanco Ana
65 vendas | R$ 9.749
ROAS 4.9x
Gerenciar Campanhas
| Campanha | Plataforma | Status | Orcamento | Gasto | Impressoes | Cliques | CTR | Conv. | ROAS | Acoes | |
|---|---|---|---|---|---|---|---|---|---|---|---|
|
Winter 26 - Lancamento Meta + Google | Desde 10/03 |
M | Ativa | R$ 2.000/dia | R$ 1.850 | 98.420 | 4.521 | 4.59% | 312 | 6.2x | ||
|
Mules Collection - Best Sellers Google Ads | Desde 01/03 |
G | Ativa | R$ 1.500/dia | R$ 1.320 | 67.830 | 3.245 | 4.78% | 218 | 5.8x | ||
|
Sale Summer - TikTok Viral TikTok Ads | Desde 15/02 |
T | Ativa | R$ 800/dia | R$ 680 | 72.150 | 3.412 | 4.73% | 189 | 5.1x | ||
|
Rasteiras PRLS - Pinterest Pinterest | Desde 20/02 |
P | Pausada | R$ 500/dia | R$ 0 | 46.100 | 1.669 | 3.62% | 128 | 4.9x | ||
|
Retargeting - Carrinho Abandonado Meta Ads | Desde 01/03 |
M | Ativa | R$ 300/dia | R$ 275 | 34.200 | 2.180 | 6.37% | 156 | 8.2x | ||
|
Novidades - Anabela Liz Rascunho | Criado 18/03 |
M | Rascunho | R$ 1.000/dia | - | - | - | - | - | - |
Criar Novo Anuncio
Configuracao do Anuncio
Pre-visualizacao
PRLS
PRLS
Patrocinado
WINTER 26
Sua nova colecao favorita
PRLS
Sua nova colecao favorita
PRLS
Descubra a Nova Colecao Winter 26
Sapatos que combinam elegancia e conforto. Frete gratis acima de R$350.
🤖 Sugestoes IA para Copy
Opcao 1 - Sofisticacao
Elegancia a cada passo. Conheca a colecao Winter 26 da PRLS - sapatos que traduzem seu estilo. Frete gratis em compras acima de R$350.
Opcao 2 - Urgencia
Os sapatos mais desejados do inverno acabaram de chegar! Garanta ja sua Mule PRLS com 10% OFF usando PRLS10. Estoque limitado!
Opcao 3 - Social Proof
+1000 mulheres ja escolheram PRLS como sua marca favorita. Descubra por que nossos sapatos sao os mais amados do Brasil. #YouPRLS
Analytics Detalhado
Funil de Conversao
284.5K
Impressoes
➔
12.847
Cliques (CTR 4.52%)
➔
3.241
Add to Cart (25.2%)
➔
1.456
Checkout (44.9%)
➔
847
Compras (58.2%)
Performance por Plataforma
| Plataforma | CPC | CPM | CPA | ROAS |
|---|---|---|---|---|
| M Meta Ads | R$ 0.82 | R$ 18.40 | R$ 5.12 | 6.2x |
| G Google Ads | R$ 1.15 | R$ 22.60 | R$ 6.05 | 5.8x |
| T TikTok | R$ 0.54 | R$ 12.30 | R$ 4.80 | 5.1x |
| P Pinterest | R$ 0.92 | R$ 15.80 | R$ 7.20 | 4.9x |
Demografia do Publico
Faixa Etaria
18-24
22%
25-34
38%
35-44
25%
45-54
10%
55+
5%
Genero
Feminino
89%
Masculino
11%
Top Cidades
1. Sao Paulo - 28% | 2. Rio de Janeiro - 18% | 3. Belo Horizonte - 12% | 4. Curitiba - 8% | 5. Porto Alegre - 7%
Performance por Horario
00h
01h
02h
03h
04h
05h
06h
07h
08h
09h
10h
11h
12h
13h
14h
15h
16h
17h
18h
19h
20h
21h
22h
23h
Horario com melhor performance: 19:00 - 21:00
Gerenciar Publicos
Publicos Salvos
Lookalike - Compradoras PRLS
Semelhante | 1% BR | Tamanho: 2.4M
Retargeting - Visitantes 30d
Custom | Site Visitors | Tamanho: 45.2K
Retargeting - Carrinho Abandonado
Custom | Add to Cart | Tamanho: 8.7K
Interesse - Sapatos Femininos
Interesse | Broad | Tamanho: 12.8M
Lookalike - Top Customers
Semelhante | 2% BR | Tamanho: 4.8M
Engajamento - Instagram 90d
Custom | Engagement | Tamanho: 28.5K
Compradoras VIP (R$500+)
Custom | Compradores | Tamanho: 3.2K
Insights do Publico PRLS
87%
Mulheres 25-44
R$ 245
Ticket Medio
2.3
Compras/Cliente
32%
Taxa Retorno
Interesses Principais
Moda Feminina
Sapatos
Acessorios
Luxo Acessivel
Tendencias
Compras Online
Instagram Shopping
Fashion Brands
Controle de Orcamento
Periodo: Marco 2026
Orcamento Mensal
R$ 15.000
Gasto Atual
R$ 9.720
64.8% utilizado
Disponivel
R$ 5.280
11 dias restantes
ROAS Global
5.84x
Acima da meta (4.0x)
Progresso do Orcamento Mensal
R$ 9.720 / R$ 15.000 (64.8%)
01/03/2026Hoje: 20/0331/03/2026
Distribuicao por Plataforma
Meta Ads
65%
R$ 4.125 / R$ 6.300
Google Ads
67%
R$ 2.640 / R$ 3.900
TikTok Ads
70%
R$ 1.890 / R$ 2.700
Pinterest Ads
50%
R$ 1.065 / R$ 2.100
Orcamento por Campanha
| Campanha | Orcamento Diario | Gasto Hoje | Gasto Total | ROAS | Eficiencia |
|---|---|---|---|---|---|
| Winter 26 - Lancamento | R$ 2.000 | R$ 1.850 | R$ 18.500 | 6.2x | Otimo |
| Mules Collection | R$ 1.500 | R$ 1.320 | R$ 13.200 | 5.8x | Otimo |
| Sale Summer - TikTok | R$ 800 | R$ 680 | R$ 6.800 | 5.1x | Bom |
| Retargeting - Carrinho | R$ 300 | R$ 275 | R$ 2.750 | 8.2x | Excelente |
Integracoes & Conexoes
Plataformas Conectadas
M
Meta Business Suite
Facebook + Instagram Ads
Conectado
G
Google Ads
Search + Shopping + Display
Conectado
T
TikTok Ads Manager
In-Feed + TopView
Conectado
P
Pinterest Ads
Shopping + Pins
Conectado
Integracao Shopify PRLS
S
Ativo
Shopify - prls.com.br
Catalogo sincronizado | Pixel ativo
Status dos Pixels
Meta Pixel
Ativo
Eventos: PageView, ViewContent, AddToCart, Purchase
Google Tag
Ativo
GA4 + Google Ads Conversion Tracking
TikTok Pixel
Ativo
Eventos: PageView, AddToCart, CompletePayment
Pinterest Tag
Ativo
Eventos: PageVisit, AddToCart, Checkout
Dados Sincronizados
47
Produtos no Catalogo
6
Colecoes Ativas
OK
Feed de Produtos
OK
Checkout Tracking